Instructions Discount Codes and Marketing

Training Videos and Links - Discount Codes and Marketing

Shopify Help - for step-by-step notes about running any Shopify store.

Instructions specific to your store:

• Adding and Editing Dealers (as customers or on the Where to Buy page)
• Editing Products and Collections
• Processing Orders
• Discount Codes and Marketing
• Adding and Editing Pages (not part of the store) 
• Adding and Editing News     
• Editing Footers 

 

Some marketing tools and discount codes are part of Shopify's built-in programming.

How to Create and Edit Discount Codes

https://help.shopify.com/en/manual/discounts/managing-discount-codes

How to Edit Purchase Order Messages Shown to Customers

When dealers add products to their cart and go to checkout, they need to be able to enter a purchase order number.

Under Settings -> Payments -> Manual payment methods, there is a Purchase Order setting. 

Click on Edit to alter what displays to customers when they are choosing a payment method and what displays after they place an order.

Sending Emails with Shopify Email

Reviewing Email Stats after Using Shopify Email

Marketing Tools Available Through Shopify

In order to send emails and use the integrated marketing capability, you have to select and install a marketing app on your store (many are free, some have a monthly cost). 

Installed on your site as of go-live are Google & YouTube and Shopify Email apps.

Some apps require access to your customer information- like Facebook, so you need to consider if you are ok with sharing that information to get that functionality.

Learn more:

https://help.shopify.com/en/manual/promoting-marketing